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Innovative Program to Help Local Businesses Maximize the Benefits of the 2015 UCI Road World Championships

(February 1, 2013 -­- Richmond, Virginia) -­- Richmond 2015, Inc., the organizing committee for the 2015 UCI Road World Championships, today announced the launch of Société 2015, an innovative engagement program that will provide businesses with the tools and programs necessary to maximize the benefits of this great global event, while showing their support for the community.

Société 2015 membership is free and open to any local business. It provides them with a platform and a toolkit to fully leverage the building excitement and momentum behind the 2015 Road World Championships, an event that will attract hundreds of thousands of spectators to the region.

“The world is coming to our region in September of 2015 and Société 2015 was created to provide local businesses with a direct connection to this global sporting event,” said Wilson Flohr, CEO of Richmond 2015. “We want local businesses to gain maximum benefit from what will be the largest influx of potential customers in the history of the region.”

Interested businesses must simply complete a quick online registration process. Upon completion, the business will gain access to an online marketing toolkit and will receive an exclusive Société 2015 decal used to identify the business as a proud member and supporter. Additional program benefits, including workshops, seminars and networking events will be incorporated in the coming year.

Once a business is a member, they can use the brand throughout their marketing and community efforts, including creating fun bicycle and World Championship themed promotions.

Société 2015 is being launched in partnership with Retail Merchants Association and The Greater Richmond Chamber of Commerce.

“Société 2015 provides our members with a wonderful opportunity to be advocates for the upcoming race as well as allows them to be informed on how to capitalize on the outstanding impact the race will have on our local economy”, said Nancy C. Thomas, President & CEO of Retail Merchants Association.

“Our members have a shared interest in strengthening the fabric of the Richmond region. We are excited to partner with Richmond 2015 to present Société 2015 to the metro Richmond business community. The scope and size of the World Championships provides our members with professional, leadership and marketing opportunities that will lend to the overall success of the event said Kim Scheeler, President of The Greater Richmond Chamber.”

Visit for more information or to become a member.

About Richmond 2015

Richmond 2015, Inc is the non-­-profit corporation responsible for the organization, management and promotion of the 2015 UCI Road World Championships. The 2015 World Championships is projected to generate nearly $160 million in economic impact, nearly 500,000 onsite spectators and a global television audience of more than 300 million viewers.

About the UCI Road World Championships

The UCI Road World Championships is cycling’s pinnacle event, held annually in an international city as chosen by the UCI, the sports governing body. Upcoming World Championships will be held in Florence, Italy in 2013 and Ponferrada, Spain in 2014.

For more information about Richmond 2015, visit our website at, Follow us on Twitter at or Friend us on FaceBook at


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